Chapter Fourteen: Discover Your Unique Selling Proposition - Tara Ingalls Articulating the unique aspects of your business is vital to the creation of effective marketing. Tara guides us through a reflective exercise to identify what sets us apart from the competition. Based on the foundational question, "Why is this unique selling proposition important to my customer?" we dig in to find the heart of our mission. This process can lead to new insights and perhaps a branding re

Chapter Thirteen: Constructive Joy: The Indispensable Twin to Hard Work - Hollie H. Hollister Hollie walks us through a 3-step process for integrating 'constructive joy' into our live. The process both enhances our work/life experience and provides a tool to prevent burnout. Drawing on lived experience, Hollie makes the case for being intentional how we approach our responsibilities both those we enjoy and those we dread. Using the framework provided, we reflect on our streng

Chapter Twelve: How to Create a Strategic Marketing Plan and Take Action - Carol Goedken Using a concrete and timebound structure, Carol provides the foundation for creating an executable marketing plan. From brainstorming to inviting necessary contributors, the groundwork is laid for working a comprehensive planning process. I appreciate that brainstorming is highlighted as a foundational component of Carol's process. Despite having worked through my marketing plans on multi

Chapter Eleven: Be Your True Self - Scott Forester We know that 'fit' is important. We pay close attention when we are purchasing shoes, for example. Scott helps us see that paying attention and knowing your 'size' is equally important when defining our ideal clients, partners, and colleagues. Self-exploration and attending to our responses in a variety of situations with a range of people helps us establish parameters for seeking and connecting in spaces where we are able to

Chapter Ten: Be Kind to Your Client and Yourself - Ellen Foley Ellen provides a launchpad to explore and reflect on the behaviors and implications of being kind. Sharing what kindness looks like in her consultancy, provides us with an opportunity to think concretely about an abstract way of being. Employing kindness as a priority for both client and self is more easily attained by a shift from the corporate world to the independence and self-determination available in private

Chapter 9: Meet Employees and Clients Where They Are - Chris Flessert Fundamental keys to providing exemplary consulting service include: asking the right question, listening fully and carefully, and reading between the lines. HR Consultant, Chris guides readers as they consider what these tools look like when applied to client interactions. Bringing decades of experience and the resulting insights to her tips, Chris provides clear avenues for improving clients services and s

Chapter Eight: When - Trey Fischer Timing is everything. We've all heard that nugget of wisdom and now Trey helps us internalize that truth. In his chapter, the importance of when is illustrated as planned timing is changed by a happy accident. With guidance to consider known cycles in the client experience to inform planning and communication, Trey moves our practice forward, building our awareness of when. Much of my work with P2G focuses on educational consulting. In educa

Chapter 7: Collaboration is the Key to Masterminding Success - Stuart B. Fields With clear, concise steps for structuring a mastermind group, Stuart conveys the potential rewards of building strong professional relationships. Leading us beyond adding acquaintances to a network, this segment provides motivation to develop a deep understanding with a small group of colleagues. The connection and collaboration that results is a powerful force in increasing participants' performa

Chapter 5: Starting Over From the Middle - Nancy Depcik Encountering obstacles in our professional journeys can be daunting and demoralizing. In her chapter, Nancy Depcik encourages readers to take stock of the career experiences that have led to this time of challenge. It is common to feel that all is lost and the need to start again means starting from scratch. Nancy directs us to pause and look back, reflecting on and learning from past experiences and the skills and under

Chapter 4: Stop Telling, Start Teaching - Heather Dean The word 'reflection' is used throughout, Dean's chapter sharing how to make lasting change in businesses. The structured process of Taking a Teaching Approach outlines four concrete steps for improving outcomes. Each of these steps incorporates a bit of reflection which provides opportunities to increase clarity, anticipate challenges, and ensure unity. I love the intentional combing of learning, reflection, sharing and