Read, Review, Reflect | We Wish We Had Known
Chapter Fourteen: Discover Your Unique Selling Proposition - Tara Ingalls Articulating the unique aspects of your business is vital to the creation of effective marketing. Tara guides us through a reflective exercise to identify what sets us apart from the competition. Based on the foundational question, "Why is this unique selling proposition important to my customer?" we dig in to find the heart of our mission. This process can lead to new insights and perhaps a branding re